PRESENTATION

AI: An accelerator for businesses, but with ethical challenges

AI is a powerful technology for SMEs, and levels the playing field with much larger businesses. Yet, as technology moves faster than the law, and with 83% of leaders reportedly feeling ‘morally uncomfortable’ about the use of data in their organisation, there are ethical considerations for which every business must take responsibility. In this session Yun Ma will discuss how to create value from AI in your organisation, but what the considerations are for SMEs as they look to maximise the impact of this technology. She will offer takeaways which you can put into action in your organisation to accelerate potential and mitigate risk.

Yun Ma

JMAN Group

Yun is a Principal, having joined JMAN in October 2023. Within JMAN she leads delivery excellence across fund-level projects and is a champion for GenAI. She applies data-driven insights to make informed decisions that create value for clients’ needs. Prior to JMAN, Yun spent four years at Livingbridge leading data projects both for portfolio companies and at a fund level. She has extensive experience in digital transformation, data strategy and portfolio analytics. Yun holds an MA Hons in Economics from the University of Edinburgh. She also holds a BA and an MSc in Economics and Statistics from The London School of Economics.