Aarti Samani

Shreem Growth Partners

Aarti Samani is the founder of Shreem Growth Partners, a boutique AI strategy and risk consulting firm. With senior roles at Nomura, Microsoft, SwiftKey, Digital Surgery, and iProov, she has launched transformative AI products, including facial biometric authentication to combat deepfake fraud, predictive text input, and AR surgical simulations. Aarti has worked with high-profile clients such as the US Department of Homeland Security, UK Home Office, Government of Singapore, and Mastercard. Her focus is on AI strategies for growth and mitigating AI-generated risks that manipulate human trust, such as deepfakes and social engineering. Aarti is a guest lecturer at Durham Business School, host of the video podcast show “Beyond The Algorithm - AI Strategies with Aarti Samani,” and BBC’s go-to AI expert. A sought-after corporate speaker, her work empowers businesses to navigate the complexities of AI and leverage it for sustainable growth. Aarti was recently named “Top 50 Thought Leader – Generative AI” and “Top 100 Thought Leader - GovTech” by Thinkers 360 and is LinkedIn Top Voice for AI.

Shreem Growth Partners is a boutique AI strategy and risk consulting firm. We help SMEs defend against AI Deepfake Fraud through masterclasses, vulnerability assessments and customised micro training. Our advisory services work with executive teams to drive security-first mindset and culture within the business, to defend against emerging AI threats.

Presentations

Deceptive by Design: The Deepfake Threat to SMEs

Deepfake is no longer just a tech buzzword—it is a real and rising threat. AI-generated deepfakes are becoming increasingly sophisticated, targeting SMEs with scams that exploit trust and limited defences to devastating effect. These attacks can create realistic videos, mimic voices, and deceive even the most cautious, leading to financial loss and reputational harm. This talk uncovers how deepfake fraud operates, why SMEs are particularly vulnerable, and the real-world consequences it poses. Most importantly, it provides practical tools and actionable insights to recognise and defend against these deceptive tactics. Walk away equipped to spot deepfakes before they cost your business and learn how to stay one step ahead of fraudsters in the AI-driven world.