Joyann Boyce is the Founder and CEO of InClued.ai, a cutting-edge platform that helps teams reduce bias, protect brand reputation, and reach wider audiences. Her mission is to establish inclusive communications as an industry standard by building the "Grammarly of bias detection."
A TEDx speaker and award-winning entrepreneur, Joyann brings over seven years of consulting experience working with major brands such as Coca-Cola, Social Point, Adobe, and Nationwide. She has combined her master's degree in Data Science, specialising in bias detection, with her marketing expertise to identify content that can either elevate or damage brand reputation.
Joyann is also the host of the "Marketing Made Inclusive" podcast, where she shares her insights on the changes needed in the marketing sector. Her commitment to enhancing the effectiveness of brand communications has earned her international recognition, including a feature on the BBC.
In this talk, Joyann Boyce will take you on a journey to explore how AI can be a powerful tool for SMEs, while also highlighting the pitfalls and impacts of bias within these tools. You’ll discover strategies for creatively leveraging bias to better understand audiences and generate compelling content with AI. This session will provide an introduction to the role of SMEs in reshaping narratives, breaking stereotypes, and fostering positive change through the use of Generative AI.
AI is not a threat to jobs but a powerful tool to enhance business operations. The discussion will explore how AI can be integrated into SMEs to boost productivity and efficiency. Through real-world experience, our panelists will demonstrate successful AI adoption in small and medium businesses. AI must be viewed as a partner for growth, giving competitive advantages over those not implementing it, while highlighting the irreplaceable value of human skills in the AI-driven future.