With more than a decade of experience in leading private, public and third sector organisations through significant periods of innovation and change, Natalie leads Profusion, a data consultancy. Her mission is to support organisations large and small to get the right insight into the right hands at the right time to create value. She was recently named in the Twenty in Data and Technology 2023 and has been recognised multiple times in the top 100 data professionals. She holds various leadership roles in the data community including Chairing a Women’s Health movement, leading a cross-industry Data Ethics Advisory Board, and being a member of the Mayor’s Data for London Advisory Board.
Prior to Profusion, Natalie scaled a start-up from £6 million to £30million in just 18 months and ran above the line, digital and email marketing campaigns for the Mayor of London to launch a new brand ‘Team London’ and build and engage a database of 1 million Londoners who would volunteer, securing London the title of European Volunteering Capital. She was also part of the team that delivered the London 2012 Olympic Games and started her career at Deloitte, leading transformation programmes. As a career problem solver, she truly believes data is the key to solving our problems and enabling our businesses and society to thrive.
AI is a powerful technology for SMEs, but it raises ethical concerns about data privacy, misuse, and bias. As technology is moving faster than legislation, who do we turn to safeguard society from the worst potential excesses of AI? We need to take data ethics into our own hands to make sure that data is used for good. Natalie Cramp will explore Profusion’s recent data ethics research findings - which found that 83% of business leaders feel ‘morally uncomfortable’ about how their company uses data - and share top tips from The Good Data Guide.